Understanding Responsive Web Design
As technology continues to advance, businesses need to change and grow with it and that’s why it’s important for you to understand responsive web design. Regardless of what industry you’re involved in, there’s a lot of rivalry out there. The only way your company has a chance of growing and being successful is if you keep up with the competition. To do this, your company needs to stay current with all the latest technology and learn how it can affect your business.
It wasn’t so long ago that having a website became essential in order to reach more consumers and compete with other companies. However, you now need to take it one-step further by understanding and implementing responsive web design.
What is Responsive Web Design?
Responsive web design is a design that can change to fit different formats so it has the ability to enable different contexts using media queries. This allows you to use the same HTML to build several layouts that automatically adapts to the size of the browser window, the screen resolution and color and the orientation of the device used to pull up the site. Implementing a flexible grid and images into your pages is also part of creating a responsive web design. Simply put this type of design changes the size of your content to match the device used to pull up your website.
Why You Need It
We now live in a “mobile world”. Consumers are no longer confined to their homes or other locations to access the Internet. Mobile devices such as the iPhone, iPad and tablet allow consumers to connect just about anywhere, anytime they want to. In order to compete with other companies in your industry, your website needs to be accessible through these mobile devices.
How It Benefits You
If your website is not using a responsive web design, then you’re missing some wonderful opportunities to reach consumers that could increase brand awareness and boost sales. Consumers are always using their mobile devices to find information in real time. For example, when out for the evening or when traveling, many people use their mobile device to find the nearest restaurant in the area.
Let’s say you’re a restaurant owner in the area. Your competitor has a responsive website design but you don’t. Who do think will get the business? If the user cannot pull up your website, they won’t even know you exist, so they use your competitor but if they can view your website, you at least have a 50/50 chance they will choose your restaurant. Even if the consumers decide to visit the competitor, at least they know your restaurant is in the area and they may try you next time.
You have to keep up with the times and things are always changing especially when it comes to technology. Being aware of the technology available today and knowing how consumers use it gives your company more opportunities to grow and reach your short and long-term goals. Understanding responsive web design is the next step in reaching consumers and driving more business in your direction.
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