Is Your Flat Web Design Appealing or Boring?
The flat web design is one of the newest trends to hit the web and it’s a lot different from the colorful and detailed designs of the past. This type of design focuses more on the user’s experience than it does getting attention, so the layouts are clean and easy to use. This actually attracts more attention than the flash designs did because it’s neat, clean and accessible.
The name flat design is appropriate because it gets rid of all the flashy, beveled and other distracting features that users were greeted with upon entering your page. However, this type of design can also make your website appear a bit bland and boring if you don’t compensate in some way.
Don’t Shy Away from Color
Flat web design does focus on the clean, simple effects but you can take it to the extreme if you’re not careful. Creating a page where everything is just black and white is not only boring to look at but it can also make it difficult for users to distinguish clickable links and buttons from regular text. Using different colors will make your design more appealing without making the visual effects look overwhelming when it’s done correctly.
Too much color can be distracting and even offensive but just the right amount of color will make your website stand out in a good way. It will be more engaging, easier to read and interesting to look at. Use blue, green, yellow and different color backgrounds where appropriate but make sure the text stands out and that it’s easy to read. When choosing colors to enhance your flat web design, pick something that goes with your logo, is suitable for your company and that portrays the message you want to send to your viewers.
Pay Attention to Your Text
Now that you have eliminated all of the flashy visual effects, you want to concentrate on typography. The right font and style will stand out on this plain, simple design. It will direct the user’s attention to the content and encourage them to read the information you’ve provided. Choose a font size that is easy to read without being so big that it’s distracting for the best results.
Get Creative
Get creative with your flat website design and try different things until you find what works best for you. There are many ways that you can add a little creativity without taking away from the simple design. For example, using animation with your flat web design is a great way to make your site more appealing and fun.
Avoid Clutter
Don’t jam lot of text and other elements on your page together making it look cluttered and unprofessional. You want the design to look clean and easy to read so your viewers won’t have to search for call to action features such as the like, share and buy buttons.
According to Social Media Today, “A “clean” site enhances ad and site perception. SAY Media found that sites with an uncluttered ad layout were perceived as more useful, more trusted and better than similar sites.”
This ultimately increases sales, so keeping your website clutter free will have many advantages.
The flat web design was created for today’s high tech generation who wants to connect to the web anywhere, anytime without a hassle. This simple design loads faster and it works well on most all mobile devices, so it’s an excellent design that can also be very appealing to users.
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