Web Design Images: Are You Sending the Right Message
Your business web design says a lot about your company so it’s important to make a good impression right from the start. When visitors click on your site, you want to capture their attention right away so they’ll look around and learn more about you. One way to do that is with images but there is a right and a wrong way to use them.
Images can help make your website stand out from the competition but you want to make sure it stands out in a good way. The right images can increase traffic and boost sales, while the wrong ones can make users lose interest fast. Even if you plan to hire a professional web designer to handle all the details when creating a new website or revamping an existing one, it’s still important to know how images affect the overall design.
Knowing what you want will also help you define your company’s objectives when making arrangements with the web designer. This way, they’ll know exactly what you’re searching for and it will help them to create a web design that is perfect for your business. Here are some of the most important things to consider when choosing images for your business website.
The images you choose must be of good quality. No one wants to strain their eyes trying to see images that are too dark, out of focus or so far away you can’t tell what they are. This makes your site look unprofessional and sloppy and that is not the image you want to portray. If visitors feel that way about your site, they will associate it with your products or services, too and that could end up hurting your business.
Choose the Right Type of Images
The images you use on your business website should be unique to your brand. Their purpose is to help create a positive emotional response from the viewers, so they’ll associate this good feeling with your company or products and want to learn more about you.
If you have a bunch of random images that has nothing to do with your business, it will cause confusion and create a negative response. You also want the images to covey the right message to your viewers, so avoid anything that could be considered of poor taste or that has nothing to do with your company.
Size and Layout
The size of the image and where you place it on the page does make a difference. While images can make your website pop and create interest, if you add too many or if they are not sized correctly, it can have the opposite effect. This can be so distracting that it takes the viewers mind off your products and is not what you want to do.
Having too many images on your site can also make your pages load slowly. If it takes too long, the person may decide to leave and visit a competitor’s site instead. Incorporating images into your web design is a great way to create interest, provided it’s done the right way. Keep these tips in mind and it will help you make better choices when searching for the right images for your business website.
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