The Importance of Website Monitoring and Maintenance

Posted June 13th 2014 Blog - 0 Comments

Web design conceptHave you recently created a business website for your company? It’s a great way to extend your reach and increase brand awareness but don’t think that your job is finished now that your website has gone live. Online marketing involves constant website monitoring and maintenance in order to achieve success.

It takes a good, user-friendly web design, valuable content and regular updates to move your site up in rank. It takes time and a lot of effort on your part to get it ready and launch your site. Don’t waste all that hard work by neglecting it once it goes live.

Website Monitoring

Your website needs to be monitored 24 hours a day, seven days a week to make sure its functioning properly. If it goes down unexpectedly and you don’t know about it for several days, it could have a serious impact on your business. All that your visitors will know is that your site is down and if they try to visit a couple of times and it’s not back up, most will not bother to come back again. As a result, you’ll begin to drop in rank and all the hard work you’ve done will go to waste.

Keep in mind that your competitors are only a click away and if users cannot access your site, they will go to your competitor without hesitation. The same is true if you don’t have a modern, user-friendly web design that clearly shows your brand and what you have to offer visitors. This is something that our experienced web designers here at would be happy to help you create.

Monitoring your site will help you determine how many visitors you receive, how long they stayed, which products get the most attention and so forth. You can use this information to tailor your site to match the wants and needs of your customers, so monitoring your website has many benefits.

Website Maintenance

Website maintenance is a necessity and something that you should be doing regularly. It’s much better to close your site for maintenance than it is to have it go down unexpectedly. When you shut down your site, you can choose a time when you have the least amount of traffic and have it back up and running again before traffic picks up. It will also be much faster and easier to make upgrades as needed than it would be to fix problems after they occur.

It doesn’t matter if you have a small or large website, regular maintenance is necessary to ensure you’re getting the most from your online marketing efforts. We offer both website monitoring and web maintenance services to help keep your site updated and running properly.

When you monitor your site regularly, you’ll know when there is a problem and you can fix it before it shuts down your site or least get it fixed right away. Performing regular maintenance will keep your site running smoothly and reduce the risks of something happening unexpectedly. Both will help keep your site update so your visitors will have a good experience everytime they visit.

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