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Typography and Web Design

Posted March 7th 2014 Blog - 0 Comments

Web DesignTypography is the technique and style used when arranging the text, photos and other content on your WebPages. It determines how visible your content is and whether your site is visually pleasing or not, so it’s more important than ever before to use typography correctly in your web design. Your website needs to make a lasting impression on your visitors without being overwhelming or appearing chaotic, so the style of font you use is a huge factor in determining the kind of impression you make.

Typography and Web Design Font

As the Internet has evolved, creating a good user experience has become more important than ever. Therefore, choosing a font that creates clean lines and that’s easy to read is recommended the most for Websites. That doesn’t mean your web design needs to be boring but you do want it to look clean and professional. It helps users find the information they’re searching for and it’s visibly pleasing to look at.

The font also needs to be large enough to read easily. You don’t want your viewers straining their eyes when trying to read because it’s annoying and it leaves a bad impression. In fact, most people will simply leave your site and look for the information they need somewhere else.

Another thing to consider is the font color. You want to stay away from bright colors that make it difficult to read. This is why most designers choose a white background and black font. It’s easier to read and it looks more professional.

Arranging the Text

The way you arrange the text on your pages is also a part of typography and web design. The reader should be able to define where the text starts with a glance and there should be enough space between the sentences and paragraphs to make the text easy to read. You don’t want your text crowded together, so utilize white spaces.

The content needs to be arranged where it’s easy for users to skim through the text. Keeping it aligned to the left and using headings, numbers and bullet points will help to break up the text and make it more appealing for readers. You can also use bold text and italics but don’t do it constantly. If you do this in every paragraph, it becomes monotonous.

Size Images Correctly

Size your images in proportion with your text. When your images take up half the page, it’s disruptive and annoying. Sizing them appropriately will make viewing your page more enjoyable, which is a big part of designing a website that’s user friendly. You also want to use quality images because they help define your online image.

The font size and color you use and the way it’s organized on your page makes a difference in what viewers think when they visit your site. Good typography helps to capture and keep the attention of the user and it helps to set you apart from other sites by helping you create a good user experience for your visitors.

When people click into your site and see a well organized, easy to read font, it immediately makes a good impression and helps to keep their attention. What kind of impression is the typography in your web design creating?

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