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Benefits and Challenges of the Mobile Stylesheet

Mail Icon  Posted: Monday, August 16th, 2010  Clock Icon at 7:46 am

In a day and age where we see a boom in the use of mobile devices such as the Apple iPhone or Google’s Android, or really any smartphone geared up to browse the web in some sort of browser such as Safari, Opera or Firefox, we find ourselves having to deal with a much higher demand for mobile design.

When designing for web now we need to think long and hard about carrying the designs we create through to mobile devices, and this is not always a simple thing.

From the outset we of any design now we are dealing with the for gone conclusion that at some point the website will be viewed on a mobile device. So the decision really lies at the beginning of any project as to how much time and concentration is to be put in to designing the site for mobile.

There is a difference between gearing up a site to be useable and accessible on a mobile device and actually creating a mobile stylesheet to solely display the website in a different way on a mobile device.

There are lots of things to think about and take into consideration when designing for mobile, not only will it mean the initial design and ongoing up keeping of essentially two websites, but we must also think about why a user would be looking at your site on a mobile device, what usage would they be trying to gain from it and when would they be doing this?

First of all we will look into the reasons for designing for handheld devices.

Recent studies have proven that more and more people are using mobile devices as their primary connection point to the internet.

“Mobile is clearly on the rise, with 56 percent saying they have used a mobile device in public Wi-Fi locations like airports, hotels, and cafes, and 14 percent saying this is now their primary device for connecting in these locations,”

Quote taken from David Staas, JiWire, a mobile audience media company

This is a huge increase from only a few years ago and it will only increase over time as mobile devices become more technical and desirable as a browsing option.

Difficulties of diversity in usage

At the moment there are many ways to make your website mobile friendly. The problem does not lie in our ability to include a mobile offering but more on which mobile devices uses which method.

The simple solution would be to add a mobile stylesheet into the header of your website so when a user views it from a mobile device they are immediately presented with the mobile version, like so:

<link rel="stylesheet" href="screen.css" media="screen"/> To only show on screen
<link rel="stylesheet" href="mobile.css" media="handheld"/> To only show on mobile

Now this would be fine, apart from certain mobile devices do not read the mobile version of the stylesheet, some read both the screen version and the mobile version, some don’t read either, and some ignore the mobile version and only read the screen version.

Confused?

Well after getting your head around this, the reasons for the above are simple. It is not necessarily technical, certain providers choose not to implement the usage of mobile stylesheets on their devices because they feel a mobile styled website is an inferior offering in comparison to being able to view a full website as it would be on your everyday home PC.

For example Blackberry devices will only read the handheld style sheet, an iPhone would read the screen style sheet with media Query support, a Nokia S60 browser would view a website with only the screen style sheet, and a Palm would view both style mobile and screen style sheets.

The poses difficulties! But there is a solution. Thanks to the article by Dominique Hazaël-Massieux there is a technique for tackling most options while minimizing the amount of sylesheets we need to create.

We simply use a technique similar to Eric Meyers CSS reset to convert all styling from the screen stylesheet back to basics on handheld devices, then presenting all hand held devices with the correct CSS options.

So we would set our document out with a core style sheet, and then import out screen and mobile options like so:

@import url("screen.css");
@import url("mobilereset.css") handheld;
@import url("mobilereset.css") only screen and (max-device-width:480px);

This simply says to all devices using screen stylesheets to continue using them, to all mobile devices using both screen and handheld to use the screen reset then use the handheld version implemented later on, and for all mobile devices soley using handheld versions to continue doing so!

So in out website build we would implement the above as:

<link rel="stylesheet" href="core.css" media="screen"/>
<link rel="stylesheet" href="mobile.css" media="handheld, only screen and (max-device-width:480px)"/>

Because the mobile reset is being brought in through the core.css file then in an idealistic world “most” devices will end up acting as we intend them to.

Designing User Friendly Websites

Mail Icon  Posted: Monday, January 25th, 2010  Clock Icon at 2:16 pm

Whenever you start an online business, a killer website is one of the must-have things on the cards. Driving a lot of traffic to your website is definitely pretty difficult, but that’s not the only consideration that should be kept in mind.

The most important aspect of a website is its visual appeal and user-friendliness. Remember, getting repeat-visitors is all about providing seamless website user experience. Folks prefer to browse website that have unique looks, and present the needful data in a convenient manner, rather than browsing through one of the countless websites that appear to be a replica of the existing big names over the internet.

Designing user-friendly websites is all about understanding what keeps a visitor glued on to the website, and what really makes him/her leave it. It is a bitter truth that plenty of websites have tons of useful information to entice the visitors, but these websites don’t present the same in the desired manner. As a result, the only thing that the visitors do, after going through the topsy-turvy non-sense presented on these websites is a tap on the ‘back’ button of their browser.

One of the crucial things that should be on top of your list while designing a website and running a PPC campaign is the first time user-experience. As the good old saying goes – ‘first impression is indeed the last impression’ and this holds true literally in case of those visitors who arrive at a website after performing a search on a particular keyword in the search engine.

For instance, a user searches the keywords ‘book hotels in Miami’, and visits a Florida hotel booking website. Having searched for ‘hotels in Miami’ on the search engine already, if the visitor is again presented with area-wise listing in Florida and made to select ‘Miami’ in the category option one more time; there are good chances that he/she may not want to go through the hassle of doing the same thing over and again.

More so, your website’s homepage isn’t really the best landing page for a visitor who arrives through a search engine. Therefore, it is imperative that you create sufficient web pages on your website targeting different products/services that you wish to offer to your visitors and potential customers.

Furthermore, using too much of JavaScript codes on your website may again not be a wise decision, as it hurts the loading time of the website significantly. Hence, if you wish to incorporate any contextual advertisements, banners or product promotion services on your website, you should prefer usage of HTML codes, so long as you can help the cause.

It is a well known fact that visitors hate to wait for more than few seconds (max 3-5seconds on an average) for a website to load. And, if your website takes over 10seconds to load, then you’re most likely to loose 50-60% of your targeted traffic right away!

Keeping these aspects of web design in mind can help you improve your online business manifolds.