Tips for Redesigning an Old Website
Do you have an old website that is so outdated it barely gets any traffic anymore or one that simply doesn’t perform the way you hoped it would? Now is a good time to redesign that old website and make it more efficient so you can increase traffic and sales. When it comes to the Internet, things are always changing and that includes website designs. They become more modern and efficient to match the demands of the user and the search engines.
An old design can hinder performance and reduce traffic. If your visitors see an outdated web design that’s dull and boring or one that is so flashy it takes forever to load, they probably won’t come back. Today’s users expect so much more and if your website doesn’t measure up, there are plenty more sites to choose from. When redesigning an old site your web designer will most likely start by changing your layout to make it more modern and accessible.
Your Site Should Be Accessible to Search Engines
You want your site to be accessible to the search engines so users can find you when they search keywords relevant to your industry. The best way to make this happen is by implementing good SEO techniques into your design, so the search engines will know that you have information relevant to the search. Implementing a site map will help the spiders crawl your site more efficiently so they can locate this information faster.
- Using backlinks and proper keywords in the content on your pages will also help search engines find and rank your site on the search results page.
- Your web designer will lay the foundation needed to make your site accessible to the search engines but you may want to consult with an SEO expert to make sure you’re using proper SEO techniques.
Your Site Should Clearly Represent Your Brand
When users visit your site, they need to know immediately what you do. What kind of business do you have? What is your logo and colors associated with your company? What products or services do you offer? All of this information is important and you should display it clearly for your users to see as soon as your page loads. Otherwise, they may think they were misdirected to your site and they’ll click out and try another one. Therefore, you need to make sure your brand is clearly represented in your web design.
Monitor Your Site
The best way to ensure your new design is performing efficiently is to monitor it regularly. Google Analytics is an excellent tool that will help you keep a close eye on your progress, so you can see how well your new design is working.
The Internet is always changing and you need to change with it if you want to stay competitive. Redesigning an old website or one that is not getting the results you hoped for, will make a difference. A new design that clearly represents your brand, implements good SEO practices and that creates a good user experience will increase traffic and sales.
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