Why You Need a Blog
Blogs are an Important Factor in any Website
If you take away no other lesson from today’s post, let it be this: If your website doesn’t have a blog, then you’re missing out on loads of potential visitors and traffic boosts. And that means you’re leaving money on the table. Ouch.
A blog is to a search engine what crumbs are to a mouse. In simple terms, search engines are constantly scouring the web for the newest and most keyword-rich content relating to a certain topic. As a result, when someone types in a search command to locate information for a particular subject, the most recent and keyword-rich content is likely to get a higher ranking in search than stale, outdated content. And that means more frequent traffic to your site, which means more brand exposure and possibly more sales.
But that’s not all. Blogs are also an excellent ways to keep your content current – and even lighthearted – while discussing current trends and issues from a position of authority. You’ll gain credibility within your industry and you’ll also remain top-of-mind among existing clients and customers. It’s a semi-passive form of marketing, and it’s not an unwelcome intrusion, either.
It’s time to blog up! Need help with yours? Need a quote to get started? We’re your Miami web design team. Call us at 1-866-717-5646 to learn more today.
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