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Benefits and Challenges of the Mobile Stylesheet

Mail Icon  Posted: Monday, August 16th, 2010  Clock Icon at 7:46 am

In a day and age where we see a boom in the use of mobile devices such as the Apple iPhone or Google’s Android, or really any smartphone geared up to browse the web in some sort of browser such as Safari, Opera or Firefox, we find ourselves having to deal with a much higher demand for mobile design.

When designing for web now we need to think long and hard about carrying the designs we create through to mobile devices, and this is not always a simple thing.

From the outset we of any design now we are dealing with the for gone conclusion that at some point the website will be viewed on a mobile device. So the decision really lies at the beginning of any project as to how much time and concentration is to be put in to designing the site for mobile.

There is a difference between gearing up a site to be useable and accessible on a mobile device and actually creating a mobile stylesheet to solely display the website in a different way on a mobile device.

There are lots of things to think about and take into consideration when designing for mobile, not only will it mean the initial design and ongoing up keeping of essentially two websites, but we must also think about why a user would be looking at your site on a mobile device, what usage would they be trying to gain from it and when would they be doing this?

First of all we will look into the reasons for designing for handheld devices.

Recent studies have proven that more and more people are using mobile devices as their primary connection point to the internet.

“Mobile is clearly on the rise, with 56 percent saying they have used a mobile device in public Wi-Fi locations like airports, hotels, and cafes, and 14 percent saying this is now their primary device for connecting in these locations,”

Quote taken from David Staas, JiWire, a mobile audience media company

This is a huge increase from only a few years ago and it will only increase over time as mobile devices become more technical and desirable as a browsing option.

Difficulties of diversity in usage

At the moment there are many ways to make your website mobile friendly. The problem does not lie in our ability to include a mobile offering but more on which mobile devices uses which method.

The simple solution would be to add a mobile stylesheet into the header of your website so when a user views it from a mobile device they are immediately presented with the mobile version, like so:

<link rel="stylesheet" href="screen.css" media="screen"/> To only show on screen
<link rel="stylesheet" href="mobile.css" media="handheld"/> To only show on mobile

Now this would be fine, apart from certain mobile devices do not read the mobile version of the stylesheet, some read both the screen version and the mobile version, some don’t read either, and some ignore the mobile version and only read the screen version.

Confused?

Well after getting your head around this, the reasons for the above are simple. It is not necessarily technical, certain providers choose not to implement the usage of mobile stylesheets on their devices because they feel a mobile styled website is an inferior offering in comparison to being able to view a full website as it would be on your everyday home PC.

For example Blackberry devices will only read the handheld style sheet, an iPhone would read the screen style sheet with media Query support, a Nokia S60 browser would view a website with only the screen style sheet, and a Palm would view both style mobile and screen style sheets.

The poses difficulties! But there is a solution. Thanks to the article by Dominique Hazaël-Massieux there is a technique for tackling most options while minimizing the amount of sylesheets we need to create.

We simply use a technique similar to Eric Meyers CSS reset to convert all styling from the screen stylesheet back to basics on handheld devices, then presenting all hand held devices with the correct CSS options.

So we would set our document out with a core style sheet, and then import out screen and mobile options like so:

@import url("screen.css");
@import url("mobilereset.css") handheld;
@import url("mobilereset.css") only screen and (max-device-width:480px);

This simply says to all devices using screen stylesheets to continue using them, to all mobile devices using both screen and handheld to use the screen reset then use the handheld version implemented later on, and for all mobile devices soley using handheld versions to continue doing so!

So in out website build we would implement the above as:

<link rel="stylesheet" href="core.css" media="screen"/>
<link rel="stylesheet" href="mobile.css" media="handheld, only screen and (max-device-width:480px)"/>

Because the mobile reset is being brought in through the core.css file then in an idealistic world “most” devices will end up acting as we intend them to.

Prepping content while optimizing for a CMS

Mail Icon  Posted: Monday, August 2nd, 2010  Clock Icon at 5:06 pm

Trying to your page content optimized for the web is difficult at the best of times, especially if you are dealing with a Content Management System ‘CMS’ which is not particularly user friendly.

There are so many options and resources of advice at our finger tips, with different professionals and companies telling us what we should and should not be doing, and what is best for us without evening really getting to know us, our business or the systems we are using.

Well in this article we are going to discuss SEO, but not the best practices of how you should write your keywords, nor are we going to cover what the best way is to write your content in to be most effective with your description, as all that information would be purely speculative, impossible to tell without knowing your business, and also highly down to personal preference. Yes there are best practices but they to are only effective from personal experience, who is to say they work for everyone?

No, this article is going to cover a few simple stages in getting page content that you have already written ‘ready’ to be added into a content management system and to try to make optimizing it a much easier and hassle free process.

Step 1 – Prep Prep Prep.

So to start with, we need to prepare our content. By this I mean the content needs to be fully written and in a state that you are happy with it and are not going to be changing or editing anything at this stage at least.

This should be done outside of your CMS, especially if you are struggling to use your CMS. There is nothing worse than writing straight into a CMS WYSIWYG editor, to then have to strip everything back, mess around with content and start creating keywords, descriptions and clever titles. Do this before hand in an environment you are comfortable in.

Now, we have our content and we assume we have optimized it the way we want to. Bear in mind that you optimize content as you write, I already know what I want this article to be optimized for, and therefore as I type I am sub consciously gearing my copy towards my chosen direction of SEO.

Step 2 – The Description.

So what we do next is we take our copy and create a description from it. This is a block of keyword rich copy that best describes your whole article in one paragraph (maximum of 160 characters)

This needs to make sense also, as it is used by search engines, but it also needs to be very keyword heavy. This is the time to create this content before it is added into the CMS.

Step 3 – Keywords.

So, as mentioned above, we are not going to go into what are the best practices for keyword creation, but what I would say is you keywords need to relate to your page copy, throwing a load of generic site wide keywords on a page will not do it any good. That is why this three step process is quite good as it windles down your main article to your description to your keywords, keeping everything linked in one document so you have a full overview of all your copy.

So all I would say here is your keyword list needs to be generated from your copy and description so it remains related.

Step 4 – Images and supporting media.

Once we have our copy, description and keywords, we need to gather up any other media we intend to use on the page, whether it be images or links to videos. This is important as if you are mid adding copy to your page and realize you want to add an image, you have to save your copy (If the CMS your using allows you to save as drafts) then go and find an image, upload, go back to your previously half crated content, find your image…etc etc you can see where I am going with this.

So basically in a nut shell, you need to gather all elements of a page or article together before hand as it allows you to keep in a flow while writing, it saves time in the long run and it stops you having to dart all over gathering content once your are in your CMS.

The final step now becomes the fun part.

All you do is get into your CMS environment, and start copying your content in. Be careful copying from Microsoft Word or certain text editors as they can bring in nasty code, use the safe copy tool in the WYSIWYG, or paste from a plain text editor.

And that is it, simply preparing all your content and media before hand can make for creating optimized content through your CMS a much quicker, more effective and simpler experience.

Miami Web Design Company Re-Designs ModernDisplay.net

Mail Icon  Posted: Monday, May 10th, 2010  Clock Icon at 7:46 am

Miami, FL, May 10, 2010 — Evoke Design Inc, has been awarded and recently launched the new redesigned corporate website for ModernDisplay.net – South Florida’s premier sign company. The new custom designed website features a contemporary aesthetic and far superior navigability.

Evoke Design was chosen for its expertise in combining the latest technological innovations with cutting-edge design elements, which increase the client’s online presence as well as conversion rates and keep them one step ahead of their competition.

For ModernDisplay.net, this redesign means an attractive, bold new look—one with powerful visual appeal and an ease of use that cannot be understated. “The new website is working great for us; we are converting more visitors into customers than before, people like our website better than the competition says Timur Colak President of Modern Display Signs” Although statistics are not always 100% accurate, studies have indicated that approximately 50% of potential business is lost due to compromised website usability—a point not lost on the experts at Evoke Design.

Miami’s Evoke Design believes simplicity, functionality and usability to be the hub around which successful web design revolves. Web design elements implemented in the ModernDisplay.net website redesign include a new logo—a simple, memorable design which embodies the Miami sign company’s corporate image, and design—attractive and engaging, with large, brilliant full-color sign gallery images.

The new look of ModernDisplay.net’s website is crisp and stellar, yet only half the story. In addition to launching the new site, Evoke Design is also performing the search engine optimization (SEO) for ModernDisplay.net through Evoke Design’s search engine optimization division, SEOdriven.com.

SEOdriven is one of South Florida’s top search engine optimization companies, specializing in search engine marketing and SEO-friendly web design. Having achieved top 10 rankings for their clients in numerous industries for over six years, Miami SEO Company SEOdriven offers a full suite of cutting-edge Internet Marketing and Advertising services.

With an aggressive organic SEO campaign and a highly appealing custom website redesign, ModernDisplay.net will not only be highly visible in the top of the major search engines, it will stand out attracting prospective clients.

Miami web design company Evoke Design Inc is a custom web site design and search engine marketing company that specializes on delivering high-end custom corporate websites as well as search engine friendly shopping cart systems. With over six years of experience, our talented web designers and developers can create or transform a simple web page into a successful online corporate presence.

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We can create the perfect online presence for your company whether it might be a blog, a corporate website or an online storefront. Contact us to receive a Free New Website Design Consultation:
Evoke Design, 355 Malaga Avenue, Miami, Florida 33134 Tel. 866.717.5646 (Main) 305.600.0949 (Outside the U.S.)

Designing User Friendly Websites

Mail Icon  Posted: Monday, January 25th, 2010  Clock Icon at 2:16 pm

Whenever you start an online business, a killer website is one of the must-have things on the cards. Driving a lot of traffic to your website is definitely pretty difficult, but that’s not the only consideration that should be kept in mind.

The most important aspect of a website is its visual appeal and user-friendliness. Remember, getting repeat-visitors is all about providing seamless website user experience. Folks prefer to browse website that have unique looks, and present the needful data in a convenient manner, rather than browsing through one of the countless websites that appear to be a replica of the existing big names over the internet.

Designing user-friendly websites is all about understanding what keeps a visitor glued on to the website, and what really makes him/her leave it. It is a bitter truth that plenty of websites have tons of useful information to entice the visitors, but these websites don’t present the same in the desired manner. As a result, the only thing that the visitors do, after going through the topsy-turvy non-sense presented on these websites is a tap on the ‘back’ button of their browser.

One of the crucial things that should be on top of your list while designing a website and running a PPC campaign is the first time user-experience. As the good old saying goes – ‘first impression is indeed the last impression’ and this holds true literally in case of those visitors who arrive at a website after performing a search on a particular keyword in the search engine.

For instance, a user searches the keywords ‘book hotels in Miami’, and visits a Florida hotel booking website. Having searched for ‘hotels in Miami’ on the search engine already, if the visitor is again presented with area-wise listing in Florida and made to select ‘Miami’ in the category option one more time; there are good chances that he/she may not want to go through the hassle of doing the same thing over and again.

More so, your website’s homepage isn’t really the best landing page for a visitor who arrives through a search engine. Therefore, it is imperative that you create sufficient web pages on your website targeting different products/services that you wish to offer to your visitors and potential customers.

Furthermore, using too much of JavaScript codes on your website may again not be a wise decision, as it hurts the loading time of the website significantly. Hence, if you wish to incorporate any contextual advertisements, banners or product promotion services on your website, you should prefer usage of HTML codes, so long as you can help the cause.

It is a well known fact that visitors hate to wait for more than few seconds (max 3-5seconds on an average) for a website to load. And, if your website takes over 10seconds to load, then you’re most likely to loose 50-60% of your targeted traffic right away!

Keeping these aspects of web design in mind can help you improve your online business manifolds.

Are You Still Stuck in the Web 2.0 Era?

Mail Icon  Posted: Monday, January 25th, 2010  Clock Icon at 2:06 pm

Sure thing, Web 2.0 was the buzzword some time back; but the online world is ever evolving. Now, everybody is making a transition to the Web 3.0 era and the social media is ruling the name game.

As a result, the standard features seen on a website have changed to a significant extent. And, today even the big guns in the industry are busy with tweeting and building Facebook groups. What’s more, links to Twitter and Facebook profiles can be easily spotted even on the homepage of several corporate websites.

There was a time when the corporate websites had just plain HTML pages filled with informative text, and few links. Things soon changed over time as interactive websites came into existence. And, soon came in the RSS feeds, and a number of new concepts that marked the beginning of the Web 2.0 era.

But, just as most of the websites made a transition to the Web 2.0 era, social media started dominating the online world. To keep in pace with the latest developments, many of the big guns made a transition to the Web 3.0 era, but not everybody was ready to make another major transition so soon.

However, this time those had already suffered enough by not making the transition to Web 2.0 era, had fastened their seat belts to make a quick transition. As a matter of fact, nobody really loves to visit the boring copycat websites that don’t have a great visual appeal and anything unique.

Therefore, it is important for those who’re stuck in the Web 2.0 era to make a quick transition to the Web 3.0 era, and build up their businesses with social media, and networking concepts.

More so, those who’re on starting a new website today should take utmost care to incorporate all the latest aspects of web technology in their website, to make a strong entry in the online world. By doing so, they can even score over the existing ones who haven’t yet made the transition yet.

Lastly, when you look for a website design company, you should take a look at their portfolio and check whether they’ve been building websites compliant with the Web 3.0 standards or not. After all, paying money for getting an age old website made for your business isn’t simply a wise decision.

So, keep an eye on the latest happenings in the online world and ensure that you have that cutting edge over the rest.

Hello Web Design World!

Mail Icon  Posted: Wednesday, February 4th, 2009  Clock Icon at 9:24 am

Welcome to Evoke Design’s new blog where you will find the newest tips and tricks in the web design industry. We are confident that you will find our blog posts informative, educative, and entertaining as well. We welcome you to come and visit us anytime you would like to read about the latest news in web development and internet marketing.

Evoke Design Team

SEO and Web Design

Mail Icon  Posted: Tuesday, January 27th, 2009  Clock Icon at 4:54 pm

Having done all the hard work in designing a superb website and programming it with the most efficient techniques, you need to put in equal amount of efforts to market it effectively too. After all, the conversion rate of your website is going to reflect the kind of revenues that it generates in the longer run.

Therefore, in order to increase the popularity of your website, you need to incorporate several search engine optimization techniques. Well, gone are the good old days when you could simply rank high in Google search rankings with directory submissions, simple email campaigns and a bit of tweaking with the website’s Meta data.

Today, there are countless techniques in the world of SEO that have a deep impact on the search rankings of your website in most of the popular search engines. Apart from the usual off page optimization, you should take care of on-page elements such as the alt tag, img tag, meta tags and several components that are under-utilized.

These days, even video search optimization can drive massive traffic to your website, and build precious back-links from popular video search sites such as YouTube and the likes of it.

However, you must always keep one thing in mind; SEO is not a day’s job, and it’s going to take several months of hard work to make your way through to the top of search engines. More so, you need to target highly specific keywords early on, and rank high in search rankings before attempting to optimize for the generic ones.

For instance, trying to optimize your site to top the keyword “web design” on Google searches, and your business happens to be located in Miami, a good way to start with optimization would be to target the keyword “Miami web design company”.

Once you’ve gained high ranking for this keyword, you may then move on and target the keyword “web design company” (so long as you’re not interested in targeting only the local customers), and once you’ve enough back-links with these anchor texts, you may try your luck with the ultimate keyword “web design”. It is noteworthy that this would definitely require few months time.

Last but definitely not the least; you should not adopt short cuts (the Blackhat SEO strategies) to achieve high search rankings within a very short span of time. This is so because you may achieve great results with the Blackhat SEO tricks, but that’s not going to last too long.

The Google bots, spiders, and crawlers are smart enough to detect links from link farms, and other unscrupulous means used for attaining higher search rankings quickly. And, the worst part of the story is that once the search engine bots detect these Blackhat SEO strategies, they’ll totally ignore your website. So, this may simple put an abrupt end to your website marketing campaign and thrash off all the hard work in a moment!

So, if you’re planning to hire a SEO professional or an SEO company to market your website, beware of the SEO tactics they’re planning to use, to accomplish the task in hand.

Top Brochure Graphic Design Techniques

Mail Icon  Posted: Tuesday, January 27th, 2009  Clock Icon at 1:33 pm

The development in graphic design technology has paved the way to a tremendous increase in the graphic design styles and trends. Brochure design is one of the most enticing fields for the art lovers and creative minded folks, who love to get a unique design every single time. So, let us take a look at some of the best brochure graphic design techniques.

1. Attention Seeker Design – Basically, attention seeker design are those brochure patterns that have something catchy on their cover. For instance – “Are you confused” written on the cover of a brochure may be categorized under the attention seeker design pattern.

However, it is not necessary that such brochures may work well with all kinds of audience. Those who need more visual appeal or the classy look, may not be too impressed by such designs.

2. Classic Corporate Brochure – Classic corporate brochure design is ideal for designing proposals and making formal brochures for customer and public relation maintenance operations. This pattern of brochure design may not be too enticing for the general audience, who’re not moved by the usual fonts and elegant style; they demand colorful and flashy designs.

3. The Poster Brochure – It has lot of visual appeal. Poster brochures are useful in creating a deeper impact in the minds of a wider range of audience with the help of powerful graphics and pictures that speak more than words. For instance, poster brochures of protests against child labor may be quite fruitful in creating general public awareness against child labor. Such posters may display graphics of small children being forced to work against their will.

4. The Mystery Type Brochure – These are the kinds of brochures that don’t fall under any of the abovementioned categories. They entice the people to try out something new. For instance, if you wish to promote “online money making home based business”, you may create a brochure cover that reads “101 Secrets to Make Money from Home – try it today for FREE!” Such catchy slogans create a strong call to action, and most of the viewers who read these brochure covers are most likely to respond to them positively.

However, there’s a thin line between creating an effective call to action and making false promises. If you consider the same example, “101 Secrets to Make Money from Home – try it today for FREE!” makes a great cover, but “1000001 Secrets to Make Money from Home” or “Earn $10,000,000 from home!” may simply sound too unrealistic to create a positive impact.

What’s more, you can also make use of combination of all these techniques to create an ideal brochure cover. But, always make it a point not to over-do things and keep in simple, crisp and short.

Evoke Design Launches New Website and Services

Mail Icon  Posted: Tuesday, January 20th, 2009  Clock Icon at 7:50 pm

Miami, January 27, 2010 (EvokeDesign.com) – EvokeDesign.com is pleased to announce the release of its new website. They have revamped its appearance and services to keep up with the latest web technological developments and inform the public of their new services.

Here’s what this reputed Miami web design company has got to offer -

Ecommerce and CMS Solutions:

They deliver custom e-commerce solutions based on third party as well as open source shopping cart systems. They’re also experts in customizing existing ecommerce set-ups and fine tuning it as per the current needs.

They’re known to build the most powerful Content Management Systems in Miami, in order to manage content of all kinds of websites and blogs in a seamless manner.

Web Hosting, Analytics Reporting and Maintenance:

Website design and ecommerce solutions are simply incomplete without web hosting, analytics reporting and web maintenance services. Therefore, Evoke Design also provides customized web hosting services, and efficiently maintains blogs and websites of their clients on a consistent basis.

SEO and PPC Campaigns:

When it comes to search engine optimization in Miami, Evoke Design has been one of the leaders in the business and currently they’ve started their new SEM division on www.SEOdriven.com, where they unleash their PPC and SEO services to new clients.

Email Marketing and Brand Management:

Now, this expert Miami web design and SEO Company has also started offering its brand management and email marketing services, making it one of the most comprehensive packages available in the market.

They help their clients in getting the most out of mailing lists and promoting their brand in the best possible manner.

With the value addition in their current lineup of SEO and web design services in Miami, Evoke Design is expected to strengthen its roots in the market further.