Whenever you start an online business, a killer website is one of the must-have things on the cards. Driving a lot of traffic to your website is definitely pretty difficult, but that’s not the only consideration that should be kept in mind.

The most important aspect of a website is its visual appeal and user-friendliness. Remember, getting repeat-visitors is all about providing seamless website user experience. Folks prefer to browse website that have unique looks, and present the needful data in a convenient manner, rather than browsing through one of the countless websites that appear to be a replica of the existing big names over the internet.

Designing user-friendly websites is all about understanding what keeps a visitor glued on to the website, and what really makes him/her leave it. It is a bitter truth that plenty of websites have tons of useful information to entice the visitors, but these websites don’t present the same in the desired manner. As a result, the only thing that the visitors do, after going through the topsy-turvy non-sense presented on these websites is a tap on the ‘back’ button of their browser.

One of the crucial things that should be on top of your list while designing a website and running a PPC campaign is the first time user-experience. As the good old saying goes – ‘first impression is indeed the last impression’ and this holds true literally in case of those visitors who arrive at a website after performing a search on a particular keyword in the search engine.

For instance, a user searches the keywords ‘book hotels in Miami’, and visits a Florida hotel booking website. Having searched for ‘hotels in Miami’ on the search engine already, if the visitor is again presented with area-wise listing in Florida and made to select ‘Miami’ in the category option one more time; there are good chances that he/she may not want to go through the hassle of doing the same thing over and again.

More so, your website’s homepage isn’t really the best landing page for a visitor who arrives through a search engine. Therefore, it is imperative that you create sufficient web pages on your website targeting different products/services that you wish to offer to your visitors and potential customers.

Furthermore, using too much of JavaScript codes on your website may again not be a wise decision, as it hurts the loading time of the website significantly. Hence, if you wish to incorporate any contextual advertisements, banners or product promotion services on your website, you should prefer usage of HTML codes, so long as you can help the cause.

It is a well known fact that visitors hate to wait for more than few seconds (max 3-5seconds on an average) for a website to load. And, if your website takes over 10seconds to load, then you’re most likely to loose 50-60% of your targeted traffic right away!

Keeping these aspects of web design in mind can help you improve your online business manifolds.